OSOP stalls are realising the mantra of Vocal for Local into reality

More than 100 stalls have been established in Uttar Pradesh

New Delhi: Under the scheme “One Station One Product” (#OSOP) launched by #IndianRailways, products are being displayed and sold in more than 100 outlets in #UttarPradesh.

It may be noted that till November 9, 2023, total 1134 One Station One Product stalls are running at 1037 stations across the Nation.

The objective of this scheme is to provide better livelihood opportunities through skill development to local #artisans, #potters, #weavers/#handloom weavers, #craftsmen etc. through provision of sales outlets at railway stations to actualize the mantra of Vocal for Local. The pilot project of this scheme was launched on 25 March 2022 at 19 stations for 15 days.

Under this scheme, #IndianRailways has provided uniquely designed sales outlets with distinctive look, feel and logo at stations as per the design developed by #NID/Ahmedabad to showcase, sell and give high visibility to indigenous/local products. The allotment is made by #tender process to all the applicants who satisfy the objectives of the scheme on rotation basis through lottery at the stations.

Till last week, a total of 39,847 direct beneficiaries have taken advantage of the opportunities offered under this scheme. Considering indirect beneficiaries at the rate of 5 per allocation, the total number of beneficiaries is estimated at 1,43,232. Total sales of ₹49.58 crore have been recorded.

This may include artefacts, handicrafts, textiles and handlooms, toys, leather products, traditional tools/instruments, textiles, gems and jewelery etc. made by local artisans, weavers, craftsmen, tribes.